The World Spirits Conference is a leading summit for debate and discussion of global trends in the spirits industry. From its beginnings as a whisky-focussed event, the conference has developed significantly over more than a decade to incorporate the entire spirits industry. Presentations and panels analyse international product, design, sales and marketing trends across both white and brown spirits. The programme is designed in consultation with a distinguished panel of industry experts and is aimed at all spirits producers, regardless of geographical location. Speakers are most often senior marketing, innovation and sales directors, alongside specialists in digital, luxury, FMCG and insight. The World Spirits Conference is a trade event aimed at brand management, marketing, communications, sales and packaging professionals of global drinks producers and is also attended by suppliers and agencies.